The Lehigh Valley business sentiment index fell by a large 7.8% in July

The July survey of Lehigh Valley businesses recorded a significant 7.8% drop in the Lehigh Valley Business Sentiment Index, the BSI, between the 1st and the 2nd quarters of 2022. The index now at 59 is below the previous 5 quarters. However, it is still 19% higher than its 1st quarter of 2021. The Lehigh Valley Business Sentiment Index, the BSI, is based on the results of the Greater Lehigh Valley Chamber of Commerce-Kamran Afshar quarterly survey of local businesses, which has been conducted since 1998.
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Welcome to Kamran Afshar Associates!

Market research, customer satisfaction surveys, and economic analysis since 1988.

Who are we?

Kamran Afshar Associates, Inc. (KAA) is a consulting firm specializing in market research, customer satisfaction surveys, and economic analysis. KAA has been providing clients with professional analytical services since 1988, Indeed we pride ourselves on supplying our clients with detailed information and insightful analysis they need to guide strategic planning and key corporate decision-making. All KAA research projects are designed and conducted within a rigorous scientific framework and an overriding requirement to have direct business application. This provides the client with results that are reliable, and can be put into action with full confidence. Read More →

Why KAA?

  • KAA has been providing professional analytical services to corporations and organizations since 1988
  • KAA specializes in market research, customer satisfaction surveys, and economic analysis
  • KAA provides insightful analysis that guides our clients’ strategic planning and decision making. Our applied insight turns potential and existing customers into raving fans
  • The key differentiator of KAA’s operation from its competitors is a rigorous scientific framework that our Ph.D.’s employ on all research projects
  • KAA caters to the following client sets: Financial Institutions / Services, Retailers / E-tailers, Manufacturers and Large Distributors, Real Estate Developers, Hospitals, Municipalities, and the Transportation Industry.


KAA research initiatives are designed and conducted by PhD’s in accordance with technical and analytical requirements. We provide results with scientific accuracy and statistical significance.

  • Competitive analysis / Customer Satisfaction Surveys
  • Market Development
  • Product Development
  • Advertising Effectiveness (Brand, Image, and Awareness)
  • Custom Specialized Services

Research Vehicles

  • Multi-Media
  • Smart Devices
  • Internet / Websites / Email
  • Mail
  • Telephone


KAA services a variety of multi-national, national and regional corporations. Including but not limited to:

  • All State Legal
  • Allegiance Bank
  • Allentown Osteopathic M.C.
  • Alpha Shirt Company
  • Bell and Howell
  • Borough of Fountain Hill
  • Cellular One
  • Chadwick Telephone
  • City of Allentown
  • CompTel
  • County of Lehigh
  • County of Northampton East Penn Bank
  • First Fidelity
  • Gertrude Hawk Chocolate
  • KNBT
  • Lafayette Ambassador Bank
  • Lehigh Cement
  • Lehigh University
  • Lehigh Valley Bank
  • Lucent Technologies
  • LVI Airport
  • Mack Trucks, Inc. Mantas, Inc.
  • Mauch Chunk Trust Co.
  • Musikfest
  • National Penn Bank
  • Nazareth National Bank
  • Paragon Technologies
  • St. Luke’s Hospital
  • The Morning Call
  • Trans-Bridge
  • UGI
  • WFMZ-TV69
  • WLVT-TV39


Kamran Afshar, Ph.D.
Kamran Afshar Data Analytics Center (KADAC)
at KAA, Inc.
Phone: (610) 691-3272
    Cell: (610) 216-3495